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Please select 4 problem areas most important to you. Your responses will be accepted until Friday, July 21, 2000.

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Marketing:
Wise use of advertising dollars
Competing with supermarket
Creating image to retain customer base
Differentiating products, market niche, product identity, preference
Public relations, keep customer base, new customers, word of mouth promotion
Diversification, antique, niche marketing
Diminishing volumes of purchases of farm products
Developing retailer vendors (growers for farmers markets)
Making sure to target the correct audience (matching demand/supplies)
Trends and demographic of customers
Consumer concerns about food, organic, GMO, food safety


Customer service
Customer service, finding sales help, training, compensation
Developing new ideas, new ways to market, maintaining enthusiasm


Market operations
Supply and cost of labor to pick produce
Arrangement of markets, traffic flow, change
Food safety issues in rising and unrecovered costs
Good quality workers
Effective displays and layout (physical)
Lack of knowledge about the products they are selling
Inadequate merchandising practices
Incentives in labor fair competition
Product and property liability
Establishing a farm or enterprise budget


Value added enterprises
Value added opportunities
Selling value added products


Governance and management
Local laws and regulations, nuisance complaints against farmers
Local zoning ordinances
Urban development and encroachment
Retirement programs for direct marketers
What is the next food scare and how do we manage it


Technology applications
Apply technology (voice mail) and keeping original sense of farm
Use of the internet for produce ordering (meal replacement)


Farmers markets
Organizing a new farmers market
Attracting customers to farm retail stores
Recruitment of farmers for servicing farmers market


Others
Festivals and entertainment farming
Greenhouse and Garden Center


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