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Marketing: Wise use of advertising dollars Competing with supermarket Creating image to retain customer base Differentiating products, market niche, product identity, preference Public relations, keep customer base, new customers, word of mouth promotion Diversification, antique, niche marketing Diminishing volumes of purchases of farm products Developing retailer vendors (growers for farmers markets) Making sure to target the correct audience (matching demand/supplies) Trends and demographic of customers Consumer concerns about food, organic, GMO, food safety
Customer service Customer service, finding sales help, training, compensation Developing new ideas, new ways to market, maintaining enthusiasm
Market operations Supply and cost of labor to pick produce Arrangement of markets, traffic flow, change Food safety issues in rising and unrecovered costs Good quality workers Effective displays and layout (physical) Lack of knowledge about the products they are selling Inadequate merchandising practices Incentives in labor fair competition Product and property liability Establishing a farm or enterprise budget
Value added enterprises Value added opportunities Selling value added products
Governance and management Local laws and regulations, nuisance complaints against farmers Local zoning ordinances Urban development and encroachment Retirement programs for direct marketers What is the next food scare and how do we manage it
Technology applications Apply technology (voice mail) and keeping original sense of farm Use of the internet for produce ordering (meal replacement)
Farmers markets Organizing a new farmers market Attracting customers to farm retail stores Recruitment of farmers for servicing farmers market
Others Festivals and entertainment farming Greenhouse and Garden Center
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