Media Kits
Communications and Marketing staff create and distribute media kits on a regular basis, approximately once per month. Each media kit is a hub of resources and information on a particular Extension topic for the media and those who work with the media. Some cover seasonal topics such as holiday shopping or summer health and food safety, while others consider “evergreen” issues such as agriculture or family and personal finance.
The media kits include latest news items, a list of experts, news archives, links to relevant Extension publications, and contact information for local Extension offices. Many of them also link to magazine articles, multimedia, and additional materials from government and non-profit agencies.
Although reporters and editors are the primary audience, Extension agents and specialists may use the media kits to promote their programs to community newspapers, TV and radio stations, and other news outlets.
If you need help locating a source or looking for additional information, contact Michael Sutphin at (540) 231-6975 or msutphin@vt.edu, Lori Greiner at (540) 231-5863 or lgreiner@vt.edu.