Dear Co-workers:
For most of us, this past month has been an up and down experiences with the fast changing of our budget situationone day having funding okay; the next, having to cut back on expenses, and then having it restored. I feel like Iıve been on a roller coaster for the past few days.
Given this fact, I am excited to be working with such outstanding staff throughout our great Common-wealth, including volunteers, agents, program assistants, 4-H center directors and program directors, specialists, and members of the state 4-H department. These are truly exciting times and we have much to be proud of in the Virginia 4-H program. We have had several eventful 4-H staff development events in the last few days including the State 4-H CHARACTER COUNTS! SM Conference in Roanoke, the statewide 4-H/CHARACTER COUNTS!SM Train-the-Trainer event at Front Royal, the 4-H Center Program Directorsı Retreat at Rattlesnake Ridge, District 4-H Agents Meetings, and numerous other events and activities. Additionally, I am receiving reports from several agents that their summer 4-H camping season is gearing up for another great success and some camps are already completely filled for their respective week at their 4-H Center.
With State 4-H Congress and the summer 4-H camping season just a few short weeks away, itıs time to reflect on all the good that our programming and input has on the thousands of youth involved in Virginiaıs 4-H program. We sometimes get so bogged down into what we are doing that we do not take the time to reflect on what we have downon what impacts we have made. I encourage you to take a few minutes from time to time to jot down statements made by the boys and girls we serve, to look over the evaluations of our programs, and to write down what we have witnessed or heard about the programs we provide. From time to time, itıs good to take out these notes and to reflect on the good things that are happening.
Best wishes for the spring season with your 4-H program. Remember that you are helping to make the best better for the youth and adults who work with those youth in 4-H.
(Bob Meadows)
To Table of Contents...
4-H Foundation Executive Director
We are thrilled and excited about the new addition to the Virginia 4-H State Staff with the recent hiring of our new Executive Director, Virginia 4-H Foundation. Ms. Cindy Saufley Barnett will officially begin her new role on April 15, 2001.
A former 4-H member from Rockingham County, Virginia, Cindy brings a strong marketing background to her new position. For the past 15 years, she has worked continually in fundraising and sales in the business world. As she puts it, "I credit a large measure of my success in business and community affairs to the foundation laid by 4-H during my eight years as a members. Public speaking, leadership, project consummation, social interaction, and care for my community are just a few of the skills for which I owe 4-H a huge thank you." Cindy is passionate about what 4-H does for the youth of our great Commonwealth.
Not only is Cindy talented with marketing and fundraising skills, she is enthusiastic and has much energy. She has also taught school in three different environmentspublic, private, and university. She has a B.S. degree from Longwood College, and a MA degree from Virginia Commonwealth University. She brings to our program a desire to take us to the next level of funding our 4-H curriculum by way of endowments.
In her new role, she will be housed in the Richmond area. Please join me in welcoming our new member of the state 4-H staff. We look forward to working with her to achieve the goals of the Virginia 4-H program. With this hiring, I have been successful in hiring outstanding professionals to fill the four vacancies that existed when I became Associate Director, 4-H, in July 2000. We hope to soon fill the vacant position that exists at VSU that became open upon Rudy Powellıs retirement.
(Bob Meadows)
To Table of Contents...
4-H Leadership Council Meeting
Due to the lifting of budget restraints by Governor Gilmore, the 4-H Leadership Council Meeting for May 18th (previously cancelled) will be held in Charlottesville. Detailed arrangements will be announced as soon as they are finalized.
(Debbie Price)
To Table of Contents...
National Volunteer Week
Please find attached, an electronic flyer (Adobe Acrobat 4.0 format), concerning National Volunteer Week, April 22-28, 2001. I hope this information will be helpful to you in recognizing the outstanding contributions made by VCE volunteers.
If you have any problems receiving this document electronically and would like to receive a hard copy sent to your unit via U.S. Mail, please let me know by responding to cmsutph@vt.edu.
(Cathy Sutphin)
To Table of Contents...
Photoıs Needed for 4-H for Life
We are planning another issue of 4-H for Life....that will get to you to distribute to 4-H'ers in mid-May.
The planned theme is "what 4-H'ers do in the summer." Please send photos of summer events such as interstate as well as international exchanges, fairs, parades, camps, or other events that you do.
Send to:
Mary Ann H. Johnson,
Agriculture and Extension Communications
Virginia Cooperative Extension
Virginia Tech (0133),
Blacksburg, Va. 24061
voice - 540/231-6975
fax - 540/231-4943
To Table of Contents...
Revised 4-H Health History Form
After a year of extensive review, the revised 4-H Health History Report Form has been completed. It is now posted on the VCE Intranet for your use http://www.ext.vt.edu/vce/policies/index.html or it can be ordered from the Extension Distribution Center (388-906). The old form or revised form is acceptable for 2001 4-H activities.
(Barry Garst)
To Table of Contents...
Minority Scholarship Initiative
Click here for Scholarship Form -- PDF format
At least three $2500 scholarships will be awarded annually to outstanding under-represented 4-H members to attend VA Tech. To be eligible, the applicant must be an active 4-H member and must major in a program of study in one of the three undergraduate colleges that support Extension -Agriculture, Natural Resources, or Human Resources and Education. Scholarships will be renewed as long as a 2.5 or better average is maintained. Application form is attached.
(Bob Meadows)
To Table of Contents...
4-H Foundation Mini Grant Program
Click here for the Mini Grant Program Information and Application form.
The Virginia 4-H Foundation is pleased to announce its annual mini-grant program to support club and local unit 4-H initiatives. This program is designed to provide resources that can be leveraged locally to create and/or expand the educational opportunities being provided at the local level. Up to 20 program proposals will be funded at a maximum level of $250. Due Date: APRIL 20, 2001. Application and more information is attached
(Tracy Sebring)
To Table of Contents...
Why 4-H?
Periodically, you may get questions related to why 4-H and not some other youth organization. This may come from possible donors, funding sources, and the public in general. These points may assist you in answering these questions.
The 4-H program began almost 100 years ago as a means of reaching parentsthatıs right, PARENTS with improved farm and home practices, since about 90% of American youth lived on farms at that time. It was based on the belief that if new and improved ideas were instilled in the minds of youngsters, they would become advocates for these new and improved ideas and would in turn convince their parents to try new ways of doing things.
The second reason 4-H was developed was to address topics that would meet the needs and interests of rural youth, since the schools were not always meeting their needs and interests. Thus, the first 4-H Clubs were organized as small groups covering single topic programscorn clubs, tomato clubs, canning clubs.
The objective of 4-H today is the development of young people, age 5-18 years in Virginia, providing a wide variety of learning opportunities in which all youth can participate. Today, 4-H is for youth, whether they live in the country or city.
The basic differences that 4-H provides that are not usually connected with any other youth organization:
- 4-H has LINKAGE to the Land-Grant University System. This includes the research and resources of the land-grant system.
- 4-H helps youth meet all levels of Maslowıs Hierarchy of Needs
- Competency and Mastery
- Close and Several Good Relationships
- Input Over Oneıs Life
- Self-Worth/Ability to Contribute
- Belonging/Membership
- Safety & Structure
- 4-H is accountable to three levels of governmentfederal, state, and local. This is not going away, and we are even more accountable than ever before with the use of our dollars.
- 4-H provides youth with opportunities to determine their own learning and goals based on needs and interests, thus, program determination.
- Access to the program4-H is open to all boys and girls without regard to race, color, national origin, religion, sex, or disability.
- 4-H has a Long History of Partnership with Virginiaıs Public Schools, since 1909. The first corn clubs in Virginia were partially funded by the General Education Board (todayıs Virginia Board of Education).
- 4-H is based on seven characteristics:
- Community Centered.
- Volunteer Led.
- Extension Staff Supervised
- Research Based.
- Home and Family Oriented.
- Responsive to Change.
- Supported by Public and Private Dollars.
(Bob Meadows)
To Table of Contents...
4-H Curriculum Update
Gathering information across Virginia has been the theme of my travels over the past month. I met with the Southeast District Agents for a gathering entitled, "Conversation, Coffee, and Creativity." What a great group and fun morning. I have highlighted some important comments that came out of that meeting. Look over these and respond or offer others (jamisonk@vt.edu):
- The curriculum committees work when
- the specialist is committed
- curriculum is up-to-date, creatively reconstructed to work at unit levels (Water Wizard Without a Van)
- centers are invested and connected
- The curriculum committees donıt work when
- state office makes decisions that circumvent the curriculum committees
- specialists do not buy in / become invested in the curriculum committee that represents their area of expertise
- volunteers arenıt available for training to carry out curriculum
- the materials are outdated or appear age-inappropriate
- The curriculum committees need:
- renewed energy
- increased scope of volunteer work
- expanded partnerships and committee membership to outside organizations, businesses, industry, agencies, and individuals
- combined resources to write needed curriculum
- celebrations: to find ways to honor volunteers and each other
- many voices and diversity
- processess and procedures reviewed
I met for the first time with the Educational Design Team. Stimulating conversation set the stage for curriculum policy decisions and restructuring. Outcomes will be offered after the May 7th meeting. The current committee chairs and chair-elects are listed below. Please inform them of unit needs, trends they need to consider when ordering publications and creating budgets, inventory that is not being used and could be shared. This committee is the vehicle for action. Please help them make the system work through proactive communication. (C-chair) (CE-chair elect)
| 1. Animal Science: | C-Don Tucker & CE-Emily Bourdon |
| 2. Careers & Economic Education: | C-Kendra Kyle & CE-Priscilla Graves |
| 3. Citizenship: | C-Debbie Carter & CE-Cynthia Rowles |
| 4. Communications & Expressive Arts: | C-Marilyn Morris & CE-Diane Fulton |
| 5. Natural Resources & Environmental Ed: | C-Jan Baker & CE-Doug Harpole |
| 6. Family Science: | C-Betsy Campbell |
| 7. Foods, Nutrition, & Health: | C-Helen Smith & CE- Christine Kastan |
| 8. Leadership & Personal Development: | C-Barbara Reese & CE-Dianette Ferguson |
| 9. Plant & Soil Science: | C-Terry Cornett & CE-Ellen Powell |
| 10. Science & Technology: | C-Rita Schalk & Kevin Irvin |
Other items of interest and need:
- Anyone interested in Group Dynamite training and a copy of the manual, let Barbara Reese know ASAP at bjreese@erols.com. The original offer was one copy per unit with training. Leftover copies that are not claimed by agents who request training will be offered to interested volunteers who sign up for training across the state. This will put multiple copies in some unitsbetter in use than on a shelf in Distribution Center. Barbara will keep inventory of where they are distributed. New and experienced agents, claim your book and your training time if you are interested.
- Counties should let your curriculum chairs and/or Billie Cline know what publications you foresee needing in bulk across the next year. If there is money available, we want to print pubs that are used in quantity and which run out frequently. Walking the fine line between too much and not enough at the Distribution Center will be easier as Bobby Swain works with us to improve our tracking records. Thank you, Bobby!
That's it for this month. Please keep the conversation open and the celebrations shared.
(Kathy Jamison)
To Table of Contents...
Survival of 4-H Pine Seedlings
Last year Extension Agent Jan Bakerıs Nelson County Elementary School groups reported 58% survival of seedlings two months after planting. The results were graphed and posted on the Internet, reinforcing many of the concepts covered in Science SOL 4.1.
Foresters routinely check survival of pine seedlings to determine if further reforestation work is needed. To do a similar activity with your pine seedling project groups, refer to In-School 4-H Forestry Lesson 6, Publication # 388-802. Send me your schoolıs data and I will create graphs and post it on the FORSite web site.
(Jeff Kirwan)
To Table of Contents...
Community Tree Planting Grants
National 4-H Council has a Youth Grants Program that awards $200 - $1,000 for tree planting projects. Visit their web site at http://www.fourhcouncil.edu/ycc/grantinfo.htm. Dana Raines has successfully applied for grants and is available to assist agents with applications: daraine1@vt.edu or 540-231-7572.
(Jeff Kirwan)
To Table of Contents...
Amazing Tree Facts
It takes the wood from a 100-foot tree to keep the average American supplied with wood products for one year. The average use amounts to:
- 613 lbs. of paper products
- 200 square feet of 1" thick lumber
- 87 square feet of plywood
- 59 square feet of insulation board, particle board and hardboard
From: North Carolina Cooperative Extension publication, Branching Out, a Forest Stewardship Activity Guide.
(Jeff Kirwan)
To Table of Contents...
Central District
4-H Judging Weekend
May 11-12 at Holiday Lake 4-H Center in Appomattox. Cost is just $26.00 or $6.00 for those coming in for Saturday only competition.
Categories include forestry judging, land appreciation, consumerama, and wildlife habitat. This is the qualifying district contest in each category and is the state contest for wildlife judging. Please contact Janice Bryant (804/352-7114 or jabryant@vt.edu) for the registration packet.
For more information contact the chairs of their respective categories: Jason Fisher (forestry), Jinx Baney (soils), Jennie Mercer or Mike Clifford (wildlife habitat), and Laura McClenny (consumerama).
For further information about the 4-H Judging Weekend, contact cconner@vt.edu
(CJ Conner)
To Table of Contents...
2001 4-H/FFA Dairy Judging Cow College
The 2001 4-H/FFA Dairy Judging Cow College is scheduled for April 27-28, on the Virginia Tech campus in Blacksburg. This year's cow college will offer a non-competitive learning environment and has been designed for youth with all levels of judging experience. The event is open to youth who are 9 to 19 years of age as of September 30, 2001. A brochure about the event along with registration forms can be downloaded from the Internet at the following address: www.dasc.vt.edu/youth/2001djcc.pdf
Registration fees will be $15.00 per person (youth and adults) and include refreshment breaks, lunch, and a t-shirt. Payment must accompany the registration form. Registration forms must be postmarked on or before Friday, April 13, 2001. Entries postmarked after the deadline will not be accepted. Sorry, no exceptions. Checks should be made payable to "Virginia 4-H Foundation - Dairy Account." Due to space and human resource limitations, attendance is restricted to not more than 10 youth per county 4-H club or agricultural education department.
All participants, youth and adult, 4-H and FFA, must have a completed health history form in order to participate in the event. A hard copy of the health history form will be mailed in the cow college information packet and are also available at your local Extension office. Forms will be collected at check-in on Friday night. Please make sure that everyone in your group has their completed form with them prior to leaving for Blacksburg.
The design team for this event is looking forward to seeing you and your youth on April 27. Please contact me by phone at 540/231-5693 or via e-mail at dwinston@vt.edu if you have any questions.
(David R. Winston)
To Table of Contents...
June is Dairy Month 4-H Poster Contest
It's time once again to promote the June Dairy Month 4-H Poster Contest. This year's theme is "got milk?" which should prove to be very popular. The contest format is essentially the same as in previous years. However, there are a few changes of which you should be aware.
- Posters must be on standard poster board, not on other grades of paper.
- Posters must contain only original, hand-drawn artwork.
- Computer-generated artwork and text are not acceptable and will result in disqualification of the poster.
- Finally, an extension agent must endorse entries submitted for state level judging by completing the bottom portion of the entry form.
As in previous years there will be three age groups in the contest: junior, intermediate, and senior. Every entry will receive a "got milk?" button. First, second, and third place winners will receive ribbons at the local level. Each unit may submit the top three posters in each age group for further competition to the state contest held at State 4-H Congress in June. State winners in each age category will receive cash prizes (first = $30 and an engraved plaque, second = $20, and third = $15). Those receiving an honorable mention will be awarded a rosette ribbon.
A copy of the contest flyer and entry form will be mailed to you via the distribution center. Please photocopy them and use them to promote the contest locally. The flyer is available on-line in color at the following web address (BxW copy attached) www.dasc.vt.edu/youth/jdmpc01.pdf
To order buttons and ribbons needed for the program in your unit, please complete an on-line request form at the following web address: www.dasc.vt.edu/forms/posterform.html
Deadline for ordering contest supplies is May 15.
Encourage your young people to display their posters in prominent locations to promote June Dairy Month. I look forward to seeing outstanding posters from your unit at 4-H Congress in June. Please let me know if you have any questions. Thanks for your help in promoting this program.
(David R. Winston)
To Table of Contents...
An Evening in Small Animal Medicine
Twenty-four budding veterinarians watched a live heart beat, looked inside eyes and practiced CPR Monday March 12 at the Virginia-Maryland Regional College of Veterinary Medicine (Blacksburg). Eyes were bright, fingers nimble and questions well thought out. But these werenıt professional students; these were 4-Hers age 9 17. Careers in Veterinary Medicine, a seven part series, is meeting every Monday night at the College of Veterinary Medicine February 19 April 2. The Department of Small Animal Clinical Sciences provided this session, lead by Dr. Marie Suthers-McCabe, Extension Specialist in Human-Companion Animal Interaction. Special thanks to Anne Clapsaddle for set up and to Dr. Zorana Ristic for supplying the dogs. After learning about what it takes to become a veterinary cardiologist, ophthalmologist or internal medicine specialist the students participated in three stations round robin fashion. There was a heart station, an eye station and an emergency vet station. At the heart station the 4-Hers performed echocardiograms under the direction of Dr. Lee Pyle. This involved rubbing a transducer on the belly of a very friendly dog and watching the heart beat on a computer screen. Dr. Anne Weigt displayed "the best toys in veterinary medicine" at the eye station. The 4-Hers looked deep into the eyes of Dr. Weigtıs cat, Yarda, and compared what they saw to a model. They met Star, Dr. Suthers-McCabeıs one-eyed Labrador, and looked into her eye that had cataract surgery to see the intraocular implant in it. Dr. Ed Monroe demonstrated an emergency examination at the ER station. The 4-Hers got to practice CPR on a manikin resus-a-dog that has a heart and inflatable lungs. At the end of the evening they were still trying to wake up that dog.
(Marie Suthers-McCabe, DVM)
To Table of Contents...
4-H Embryology Website
The new National Embryology Site is up and close to completion. The URL is http://www.ext.vt.edu/4Hembryology/ This site was developed to support the new 4HCCS-embryology material scheduled for release later this year. However, there are a number of valuable resources on this site for teachers doing the embryology project in the schools as well as poultry club members.
(Phillip J. Clauer)
To Table of Contents...
Southern Regional Horse Show
Click here for Southern Regional Horse Show Information (PDF format)
Please find attached a list of classes for the 2001 Southern Regionals and also a list of qualifying events. Please distribute to the appropriate individuals
Also attached are the Policy for Selection of Entries for Southern Regionals to be held in Memphis, Tennessee on August 1 - 4,
Please review the Policy for Selection of Entries very carefully. There are important changes from previous years.
(Larry Lawrence)
To Table of Contents...
Central District 4-H Qualifying Horse Show
Central District 4-H Qualifying Horse Show in Amelia is scheduled for Saturday, May 19. (The show is open to all districts). Please alert your 4-H horse folks of this event. A self-mailer brochure with list of classes, rules, & entry form is available in two formats...the stripped down version without word art & pictures (32 KB) that we can e-mail to you...and the copy-ready graphics version (541 KB) that we will send US snail-mail. If you would like a copy, please reply to this note (micliffo@vt.edu) and tell me which version (or both if you desire) that you would like to receive.
(Mike Clifford.)
To Table of Contents...
Fishing Staff Development Event
The 4-H Fishing Education Curriculum Component Subcommitttee and the Virginia Department of Game and Inland Fisheries are co-sponsoring a staff development event- "Teach'n Fish'n" Training - on June 2, 2001.
This 1-day event conducted at the Smith Mountain Lake 4-H Educational Conference Center, will provide Extension Agents and volunteer leaders with the training and resources to develop unit 4-H fishing programs.
The flyer and registration form for this event is attached.
Fishing Website
(Barry Garst)
To Table of Contents...
Crappie Fishing Tournament
Attached is a flyer for the $10,000.00 Crappie Fishing Tournament which is scheduled for May 12, 2001 at Sandy River Reservoir near Farmville. Although this is not a 4-H Fishing event, Holiday Lake 4-H Educational Center is the major beneficiary of the proceeds from this event through the United Way of Central Virginia. The Crappie Fishing Tournament can be a family fun day, and children under the age of 16 can enter FREE with a registered adult.
Fishing Website
(Richard Pulliam)
To Table of Contents...
2001 4-H Fishing Calendar
Attached is the 2001 4-H Fishing Events Calendar. Please take a look at the calendar to see if there is a 4-H fishing event occurring in your area. This calendar will soon be posted on the 4-H Fishing Webpage.
If you know of any other fishing (or related) events, please let me know at bgarst@vt.edu so that they can be added to the calendar.
Fishing Website
(Barry Garst)
To Table of Contents...
2001 Jamestown Summer Camp
Registration for summer camps at the Jamestown 4-H Educational Center is now open. The Center will offer the following programs in 2001:
- "It's a Small World" Cloverbud Weekend camp will be held July 13-15 for children ages 5-8. Campers will learn games from Holland, make a rain stick from Africa, and hear stories from around the world. Campers stay overnight at the center with trained, caring staff.
Teen adventure camps for ages 13-17 are also scheduled.
- The Whitewater Team Challenge, a week long Upper New River rafting trip for teens and parents, will be held July 16-20.
- The Rock Climbing/Tubing Trek, held July 23-27, helps teens build self-esteem through rock climbing and river tubing activities.
- The Outer Banks Road Rules Trip, held August 13-17, builds teamwork as teens tour from Williamsburg to the Outer Banks, completing missions as they hang glide, dolphin watch and kayak in scenic Kitty Hawk.
To receive registration materials, call the 4-H Center at (757) 253-4931.
(Brittany Mangold)
To Table of Contents...
Open House
The Jamestown 4-H Educational Center will host an Open House for all interested parents, relatives and campers on June 3 from 2-5p.m. The day will include tours, crafts, games and a time to meet the staff. The event is free and open to the public. Come join us and get a sneak preview of 2001 Jamestown 4-H Summer Camp! Call for directions or more information.
(Brittany Mangold)
To Table of Contents...
Virginia 4-H/NRA Shooting Education Camp
The Virginia 4-H/NRA Shooting Education Camp is scheduled for the week of Aug. 19-23, 2001 at Holiday Lake 4-H Educational Center. This camp provides intensive training in .22 rifle, archery, shotgun, air rifle or air pistol for youth ages 12-16. Traditional camp activities such as canoeing, swimming, hiking, fishing, and outdoor skills will be offered. Non-traditional activities include primitive archery, Seneca Run (an old Mountain Man contest), Blackpowder muzzleloading instruction, and the snake show.
Please distribute the attached brochure to your members who may be interested in learning more about shooting education. If you need additional information, feel free to contact camp director, Jinx Baney at (804)894-2151.
(Richard Pulliam)
To Table of Contents...
Staff Hunt
The staff hunt is one of our favorite summer camp activities. Holiday Lake 4-H Educational Center is currently embarking on a staff hunt to find FORMER summer staff. We want to invite former staff to a staff reunion on Sunday, June 24. This event will be held in conjunction with our 60th Anniversary Celebration and Open House.
If you know the whereabouts of former staff, or if you worked at Holiday Lake 4-H Educational Center, please provide me with mailing or contact information.
(Richard Pulliam)
To Table of Contents...
American Canoe Association Instructor Certification Course
May 11-13, 2001 Holiday Lake 4-H Center
Students will be introduced to Paddling, Flatwater, River Paddling and Moving Water. Students become acquainted with skills and knowledge required of ACA Certified Instructor. Students will receive information needed to develop into instructors. Current instructors may use this as a Methods Workshop to keep their certification current.
More information and registration form is attached. For more information contact Marilyn Jarvis 703-777-0373 (email: majarvis@vt.edu)
(Marilyn Jarvis)
To Table of Contents...
Holiday Lake 4-H Forestry Camp
Please consider nominating one or more young persons from your county to attend Holiday Lake Forestry Camp, June 18-23, 2001. This outstanding program is for ages 13-16. Any person with an interest in the out of doors should be considered. There is no better way for a young person to learn about a career in natural resources. Last year our Extension system nominated 16 of the 85 campers who attended.
All of our 4-H'ers received scholarships valued at over $100. Applications for Holiday Lake Forestry Camp are in the current issue of 4-H Information. You can also download applications directly from the EENR website http://www.ext.vt.edu/resources/4h/eenr.html
(Jeff Kirwan)
To Table of Contents...
Resources on the Net
To Table of Contents...
RESOURCES & OPPORTUNITIES
- National Youth Service Day
National Youth Service Day (NYSD) is the largest service event in the world, engaging millions of young Americans and focusing national attention on the amazing leadership of young people. National Youth Service Day is also an opportunity to recruit the next generation of volunteers while promoting the benefits of youth service to the American public. Check out http://www.ysa.org/nysd/ for more information so you can start planning now for this year's National Youth Service Day on April 20-21, 2001.
4-H Are You Into It? and Discover the World Together*Be a 4-H Volunteer
- PSAs are scheduled to be nationally released on March 14, 2001. 4-H will have television PSA's for youth and adults in distribution. This is an opportunity to further enhance 4-H youth efforts and to increase awareness of 4-H adult volunteer opportunities. Radio stations will receive the Are You Into It?* radio PSAs. The PSAs will be distributed to more than 13,000 radio and television media outlets across the country.
- NEW THIS YEAR*Starting in April, all the information that you need to successfully promote and manage the 4-H PSA campaign in your community or your state will be available online. The 4-H television and radio PSAs will be available for viewing and listening online. Starting in April, the PSAs and reports will be made available online with a click through at the 4-H Members Only website www.fourhcouncil.edu/cesweb/paspage.asp (user name: cesuser/password: run).
- Plans for Year 5 of the 4-H National Ad Campaign Are Underway. We are in the beginning planning stages for developing the fifth year of 4-H's national PSA campaign. We will continue to build on the success of the 4-Are You Into It? Campaign. Additionally, the fifth year of advertising will incorporate 4-H's centennial celebration theme, "The Power of YOUth," and complement celebration activities across the country. More information will be made available as the plans progress.
- The 2001 4-H Week Kit will contain clip art for the theme and logo as well as centennial celebration ideas to support your local and state efforts. If you have any centennial ideas you would like to share, please forward them to Christie Phillips, email: phillips@fourhcouncil.edu fax: 301-961-2974.
- Are You Into It Banners Available on the University of Floridaıs Website http://4h.ifas.ufl.edu/newsandinfo/adcampbann.htm. We encourage you to put these banners on your own sites as a way to connect your site to the 4-H PSA campaign. Thanks to Ami Neiberger, Public Relations and Communications Coordinator, Florida 4-H Youth Development Program, for making this happen
To Table of Contents...